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• Adhere to Kent State’s Guide to Visual Standards.
• The profile image should be clearly linked to your particular department rather than the institution as a whole.
  • Consider use of an image used in your marketing materials.
• If you need assistance or ideas, contact us.

• Request account review and addition to social media directory.
  • Contact us for inclusion in the social media directory. When doing so, email your social media venue(s), respective url(s) and handle(s).
• Provide the name and title of the identified social media account administrator from your department.

Consider whether to monitor followers, fans, visits to your social media space, tone of posts, response of and interactivity among members of your community.

• Include frequency of posts.
• Outline type of content to be posted.

Checklist for Social Media Accessibility & Compliance
 

For your social media platforms, adhere to these inclusion items and considerations, as relevant.

• Include at least one employee within your department.
• The appropriate University Communications and Marketing account should be an administrator.
  • See subsequent sections of this documentation for correct account information, based on platform.

• Make it clear in the appropriate location, based on the platform, that the respective social media account is the “official [your department]” social media account.
• In addition to information about your department, include a link to the institutional website and the social media directory.
  • Text could read: "For more information about Kent State University, visit www.kent.edu; for a full listing of Kent State social media accounts, visit

Choose higher education, college/university or institution, based on those offered by the respective platform.